First, the new Coke replaces sugar with aspartame.
The sweeteners in Coke No Sugar, Coke Zero, and Diet Coke, are aspartame. Aspartame is perhaps the most common artificial sweetener in the world, sold under the brand names Equal and NutraSweet.
According to the Mayo Clinic, the only proven risks aspartame poses are to people with the genetic disorder phenylketonuria or muscle disorder dyskinesia, those who are taking certain medications or
those who have a sleep or anxiety disorder, which aspartame can exacerbate.
Another risk of consuming any artificial sweetener is weight gain. It sounds funny we know, but studies have shown drinking sweet products without the calories increases your appetite and makes real sugar even tastier. Thus causing you to crave real sugar even more.
Research has shown that when energy derived from consuming sweet food or drink is out of sync, the body recalibrates itself and increase the total calories it needs.
Now just as the tide turned against smoking, we saw the attempts by the tobacco industry to come up with studies disproving smoking was bad for you. A few giant court battles later and today, we all know better today.
Then the tobacco industry produced the “light” and “extra light” versions of its cigarettes in an attempt to keep tobacco sales up with a supposedly less harmful version.
Governments began adding tax to tobacco sales in an attempt to reduce consumption. Images showing how tobacco harms you were added. Stopping advertisements and even forcing the tobacco companies from designing appealing cigarette boxes. With warnings in huge fonts plastered on the boxes.
In the current context, the battle is with sugar.
Currently, a sugar-free market is emerging. Coca-Cola’s sugar-free range makes up about 1/3 of the company’s sales, but that’s rising fast.
Countries like the UK have introduced a sugar tax. The US is clamping down on super-sized soda cups being sold in fast food chains.
So just like the tobacco industry the beverage industry is coming up with an alternative to keep their products moving off shelves. But Low-sugar versions produced by Coke, like mild cigarettes, just don’t give you the same hit. And this isn’t the first time the Coca-Cola company is trying to emulate the Coke Classic taste. It was Diet Coke in the 80’s then came Coke Zero in 2006.
People still enjoy the taste of a sweet cold soda on a hot day, and Classic Coke won’t be going away so soon. If you need your sugar fix, try to keep it to one can a day and make sure it is at least real sugar and not some artificial additive, you might find here news of down the line on how detrimental it may be for your health.
At the least, it shows that they are finally taking the amount of sugar being consumed more seriously.
We suggest of course to just stick to pure, clean water.