Mixed Martial Arts and the growing empire built around it

by: barCode


The publics love of violence is insatiable. And the recent sale of UFC to Ari Emanuel’s WME-IMG for $4 Billion only means bigger and better things to come from the talent agency, who doesn’t burn the life out of its fighters and match apponents at a whim.


This will make MMA even more popular.

Watching two men going after the title and beating the living crap out of each other makes you forget about whatever problems you may have. (Even if only for a moment.)

Influenced by the sport there are MMA fights clubs popping up all over. Young guys thinking if “they” can do it, so can I.

There is an increasing need for MMA fight gear among the youth of our nations. They are going out and buying the shirts, the gloves, and pretty much anything they think will help them look like a professional MMA fighter.

The Tap Out brand has become its own empire. They have had a hand in everything, and they dominate television sets on fight nights. Sometimes fights will be offered for free to gain interest and then when everyone is hooked they put it back on pay-per-view. That is clever marketing. The reality shows that follow fighters around have had a hand in the public gaining an interest in the sport as well. MMA has sponsors fighting tooth and nail to get their brands on the backs of MMA fighters. Reebok’s sponsorship deal with UFC wasn’t taken to kindly as fighters felt the hit to their pockets.

If you weren’t aware by now, MMA stands for mixed martial arts and is a full contact sport. It has also been referred to as Ultimate Fighting. You can use any martial arts skill to compete that are derived combining multiple disciplines and going into the ring with only a single discipline means a likelihood of getting your ass handed to you.

The reality shows that follow amateur fighters around as they tried to make it has only added to its popularity, bring in more fans into the fold. Everyone has a favorite fighter, and they love to see him or her win. Fight fans can look like their favorite fighter when sparring with friends by wearing the fighter’s apparel and gear. The appeal to fight fans only grows as their hero’s win matches and fuels the flames of fans own ego’s believing that they too can be the next MMA star.

For the most part MMA gear doesn’t do much to protect the fighter, but it is necessary to have some level of protection. The early days of UFC before Dana White and the Fertitta brothers came into the picture saw brutal fights and mismatch opponents, where protection or even common sense were thrown out the window. The gloves are to protect your fists when you punch, so you don’t fracture or break your hand and can protect your hand from being cut. Both the male and female fighters are required to wear mouth guards and the men must wear a cup. Shorts made for fighting allow for a lot of movement in the legs.

MMA fighting has only been around as a public sport since 1993 but it has gained popularity faster than any sport so far.

The style of fighting is very complex, and the scoring makes things interesting, as such people were drawn to this new style of sport. They quickly picked their favourite fighters and followed them all the way to the top. MMA replaced the way people used to feel about boxing. Boxing has somewhat stopped gaining momentum right about the time MMA first came out.

Using a mix of martial arts, and wrestling the opponents go round for round in a ring surrounded by spectators. There are rules that are in place to protect the fighter from injury and fighters are allowed to fight standing up, or they can take it to the ground. There is no shortfall of controversy of course. From subpar fights to subpar gyms to guys like Rouslmar Palhares who have been banned from the sport for unsportsmanlike conduct.

But if you are not planning to actually fight in a ring, MMA training is still a fantastic way to keep fit and learn self-defence at the same time. The regiment is more gruelling than the average martial arts class and if you don’t mind getting locked up like a pretzel once in a while, you should try a session out.

UFC fight pass starts from US $7.99 a month. You can check it out here.




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